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Recent Publications

Jessica Gienow-Hecht with Friedrich Kießling, eds, “Die Marke Deutschland in der Welt,” special edition, Geschichte und Gesellschaft 45, 2019.

Jessica Gienow-Hecht, "Nation Branding: A Useful Category for International History,” Diplomacy & Statecraft, Volume 30, 2019 - Issue 4, pp. 775-779

Publication Cover

Jessica Gienow-Hecht, “Vertrauen ist gut, Kontrolle ist besser: Ein Blick in die US-außenpolitische Geschichte,“ Internationale Beziehungen und ‚Emotional Regimes‘. Neue Fragen an die Geschichte des Kalten Krieges, hgg. von Professor Dr. Hélène Miard-Delacroix und Professor Dr. Andreas Wirsching, Schriften des Historisches Kollegs. Kolloquien (München: De Gruyter/Oldenbourg, forthcoming).

With Carolin Viktorin, Annika Estner, and Marcel Will, Nation Branding in Modern History (New York and Oxford: Berghahn Books, 2018). https://www.berghahnbooks.com/title/ViktorinNation

Nation Branding in Modern History

Beyond Marketing and Diplomacy: Exploring the Historical Origins of Nation Branding.” In Nation Branding in Modern History. Ed. with Carolin Viktorin, Jessica Gienow-Hecht, Annika Estner, Marcel Will. New York: Berghahn Books, 2018.

Caroline Viktorin and Jessica Gienow-Hecht, “Was ist und wozu braucht man ’Nation Branding’? Versuch eines neuen Zugriffs auf Macht und Kultur in den internationalen Beziehungen am Beispiel der spanischen Diktatur unter Franco.”  In Barbara Haider, William Godsey, Wolfgang Müller, _International History in Theory and Practice_ (Wien: Verlag Österreichische Akademie der Wissenschaften, 2017, pp. 695-720.

Jessica Gienow-Hecht - Music and International History in the 20th Century (2015)


“Jessica Gienow Hecht…has immersed herself in the study of classical music and examined its history in the modern international context. But the excellent contributions to this volume suggest that she is not alone.”  ·  Akira Iriye, Harvard University

“…this is a valuable, thought-provoking anthology that is a strong addition to the burgeoning literature on culture and foreign relations.”  ·  Laura Belmonte, Oklahoma State University

The book is available in hardcover, paperback and eBook.

Publisher's website

Read a review in the August 2015 Midwest Book Review here.

The introduction to the book can be read here: http://www.berghahnbooks.com/downloads/intros/Gienow-HechtMusic_intro.pdf