Tampa 2007

2. International TDP Workshop
Educating for A Globalized World: Transatlantic Alliances and Joint Programs in Business Education and Economics Between the US, Canada and Germany

Tampa, Florida, April 20-22, 2007

John H. Sykes College of Business,
Room # 131 / Information Theater,
615 W North B Street, Tampa

Co-Sponsored by

The John H. Sykes College of Business at The University of Tampa and
Project EDGE (US Department of Education, Title VIB)


Friday, April 20, 2007

03:00 p.m.

John H. Sykes College of Business
The University of Tampa
Room# 131 / Information Theater

03:15 p.m. -
04:00 p.m.

Welcome by
Joseph McCann
Dean, John H. Sykes College of Business, University of Tampa

Opening Remarks by
Eva Alexandra Countess Kendeffy
Consul General of the Federal Republic of Germany, Miami

Introduction of Program and Participants
Ursula Lehmkuhl
John-F.-Kennedy Institute, Freie Universität Berlin

04:00 p.m. -
06:15 p.m.

Presentation of Results of Study on Joint/Double Degree Programs
Britta Baron, University of Alberta [pdf,260KB]

followed by a podium discussion:
"Much Ado About Nothing? The Sexappeal of Transatlantic Alliances in Business Education"

Chair: Ursula Lehmkuhl, Freie Universität Berlin

Eva Maria Höller-Cladders, Robert Bosch GmbH
Dan LeClair, AACSB International
Frank Frankfort, U.S. Department of Education
Ulrich Grothus, German Academic Exchange Service DAAD
Peter Brews, Kenan-Flagler Business School, UNC Chapel Hill
Michael Schiffhauer, Enterprise Florida

07:00 p.m. -
09:00 p.m.

Plant Hall / Grand Salon (lobby floor)
University of Tampa main building


Saturday, April 21, 2007

09:00 a.m. -
10:30 a.m.

Panel 1
The Key: Trust and Quality

Chair: Reinhold Roth, Bremen University of Applied Sciences

Target Group Orientation and Academic Added Value as Guidelines for Quality Assurance
Christi Degen, University of Cologne [pdf,70KB]

Sustainability in Business Education Partnerships
Linda Gerber, McCombs School of Business, University of Texas at Austin [pdf,400KB]

Strategies and Results in Managing Transatlantic Double Degree Programs
Jon Lane Smith, East Tennessee State University / Transatlantic Business School Alliance [pdf,4.9MB]

10:30 a.m.

Coffee break

11:00 a.m. -
01:00 p.m.

Panel 2
The Nucleus: Curriculum Integration

Chair: Hemant Rustogi, University of Tampa

University of Potsdam and University of Wisconsin at Milwaukee Joint Study Program: Experience, Problems, and Future Perspectives
Hans-Georg Petersen, University of Potsdam [pdf,600KB]

Chapman Graduate School of Business Dual Degree MBA Program with Handelshochschule Leipzig (HHL)
Joyce Elam, Florida International University [pdf,1.3MB]

ESB Reutlingen - Dual Degree Programs since 1979
Ditmar Hilpert, European School of Business Reutlingen [pdf,1.1MB]

01:00 p.m. -
02:00 p.m.

Plant Hall / Grand Salon (lobby floor)
University of Tampa main building

02:00 p.m. -
03:30 p.m.

Panel 3
Mind the Gap: Financing and Funding of Transatlantic Programs
Chair: Britta Baron, University of Alberta

Balancing Costs and Benefits – the SUNY Dual Diploma Programs
Linda Veraska, State University of New York [pdf,290KB]

DAAD Funding Programs for Transatlantic Cooperation
Christiane Schmeken, DAAD Bonn [pdf,8.2MB]

EU/US ATLANTIS Funding Program for Transalantic Curriculum Cooperation
Diego Sammaritano, EU Commission [pdf,110KB]

03:30 p.m.

Coffee break

04:00 p.m. -
05:30 p.m.

Panel 4
Signed and Sealed: Accreditation

Chair: Angela James, Queens’ School of Business, Queen’s University

AACSB Accreditation Procedures for Joint/Dual Degree Programs
Lucienne Mochel, AACSB International [pdf,1.6MB]

FIBAA Accreditation Regulations for Dual Degree Programs
Bianka Lichtenberger, FIBAA [pdf,130KB]

07:00 p.m. -
09:00 p.m.

Tampa BayYacht

Sheraton Riverwalk Hotel Yacht Dock


Sunday, April 22, 2007

09:00 a.m. -
11:00 a.m.

Panel 5
It’s the Students Stupid! Recruitment and Marketing of Joint Programs

Chair: Rebecca Porterfield, University of North Carolina Wilmington

Student Recruitment for Trilateral MBA Programs
Carol Fimmen, College of Business and Technology, Western Illinois University [pdf,900KB]

Challenges and Opportunities in Student Recruitment for Transatlantic Joint and Double Degree Programs
Ulrich Schüle, Consortium for International Double Degrees CIDD & Mainz, University of Applied Sciences [pdf,600KB]

Brand Management Strategies for the Marketing of Educational Programs
Tonio Palmer, Lauder Institute / Wharton School, University of Pennsylvania [pdf,1.2MB]

11:00 a.m.

Coffee break

11:30 a.m. -
12:30 a.m.

Panel 6
Wrap-up Panel and Conclusions
Chair: Ulrich Grothus, DAAD New York [pdf,50KB]

Rebecca Porterfield, University of North Carolina at Wilmington
Angela James, Queen’s University
Doris Kircher, University of Rhode Island
Lene Rehder, University of Aarhus
Oliver Schnusenberg, University of North Florida

12:30 p.m. -
01:30 p.m.

Plant Hall / Grand Salon (lobby floor)
University of Tampa main building


End of Workshop